HEADLINES – DAY #1 – Jimmy’s Heavy Duty Truck & Trailer Repair

Here goes…

Jimmy's truck & trailer repair

Today’s biz is Jimmy’s Heavy Duty Truck & Trailer Repair.

Here are my off-the-cuff headline ideas for ads they might run. (I just read through these after writing and holy crap, do they suck. I’m going to leave them though. I want to compare time #100 to now. Hopefully it’s better.)

  1. Broken Trailer? Let Jimmy take a look
  2. Truck in disrepair? Let Jimmy get in there
  3. Master mechanics at your disposal
  4. You’re too busy to wrench on it yourself. Let Jimmy’s make the fix.
  5. Squeaky axle? Don’t wait until it becomes an emergency.
  6. Trailer lights out? This may be a sign of a bigger problem.
  7. Truck and trailer maintenance sucks. For you. But we love it.
  8. Running truck, make a buck. Broken truck, you’re outta luck.
  9. Truck troubles fear us.
  10. If it’s broke, we’ll fix it.
  11. Trailer maintenance is more fun when you get to supervise.
  12. Are you just waiting for your truck to break down?
  13. We make old trailers young again.
  14. Trailer doctors with immediate openings.
  15. The only repair service who gaurantees the work
  16. If you owned the same tools as us you’d love wrenching too
  17. Tools are only part of the equation. The knowledge of how to use them is the rest of it. Jimmy’s has plenty of both.
  18. Jimmy’s guarantees no down time due to truck and trailer breakage.
  19. Truck and Trailer maintenance checklist. Get it now before the next breakdown.
  20.  Bye-bye untimely breakdowns.
  21. We’re like superman, mechanic style
  22.  When was the last time you greased your axle?
  23.  Don’t be the next news headline due to maintenance neglect
  24.  Maintenance is boring but unexpected breakdowns are worse
  25.  Stuck on the roadside? Let Jimmy be your guide.
  26.  You can fix it yourself and hope or you can let us do it and feel certain.
  27. Breakdowns are not only costly to the bank account, they reflect badly on your business too
  28.  3 simple tips to keep your truck off the side of the road
  29.  Today there will be 243 vehicular breakdowns in Michigan, don’t let yours be one of them.
  30.  When is the wrong time to call a mechanic?
  31. Who else hates breakdowns?
  32. Two trucks. Both 20 years old. One runs like a top. The other one has issues every few miles. What’s the difference?
  33. Sick of towing bills? Get Jimmy’s no break down guarantee and never pay one again.
  34.  What would your life be like without anymore truck or trailer repairs?
  35.  To the GM sick of dealing with maintenance problems.
  36. New repair service guarantees against break downs for 60 days or your money back.
  37. We know truck and trailer repair. Do you?
  38.  Your competitors just saved 20% on annual maintenance costs. Will you too?
  39.  Half of the mechanics out there don’t actually have any idea how to troubleshoot your equipment. Do you know who is who?
  40. The average business spends $12k on truck and trailer repair. We can help reduce that spend by up to 20%.
  41. Truck and Trailer neglect is expensive
  42.  Now you can confidently watch your trucks leave the yard.
  43.  Break down eliminators…
  44. Where smart managers almost always decide to bring their trucks
  45.  Praying the problems away ain’t going to do the trick. But praying for a competent repair service should lead you straight to us.
  46.  When you’re too busy for routine maintenance you just made time for costly repairs.
  47.  When was your last blinker fluid flush?
  48. Watch how fast we get you back on the road
  49.  Your delivery driver doesn’t mind breakdowns near as much as you. 
  50.  Do your employees care when your trucks break down?