There I am on the pickleball court, drenched in sweat, swinging at the air like a blindfolded kid chasing a piñata.
It AIN’T pretty. I’m there, hustling back and forth, fully engaged—yet constantly missing that blasted ball.
There I am—the least coordinated soul in a foursome of pickleball enthusiasts. Each miss, each stumble, a reminder of my glaring room for improvement. It’s almost laughable, how I exhibit the grace of an elephant on ice skates.
But here’s the thing—they say you learn more from your failures than your successes, right? Struggling at pickleball slapped me with a realization just as stinging as the several defeats—a realization about business and emails, of course.
You see, in pickleball, as in email marketing, it’s not just about hitting the ball (or the send button); it’s about how you hit it.
Personality, that elusive sparkle that makes your swing (or your words) uniquely irresistible, that’s what hooks people in. That’s what makes you good.
I realized, in the middle of my athletic debacle, this is precisely what sets my email services apart. While others serve up stale, brochure-style sales pitches, I craft each email with a distinct personality touch—your personality.
These aren’t just emails; they’re extensions of you, tailored to make your audience feel like they just received a letter from an old friend.
They welcome, they humor, they engage—and yes, they also sell, but not always. And when they do it’s in a way that feels like everything but a hard sell.
So, my biz owning subscriber, if you want your words to serve as a seamless extension of your wonderfully unique brand personality, creating that ‘can’t-wait-to-open’ anticipation in your customers’ inboxes, I’m your go-to email guy.
My art form? Personality-driven emails that turn subscribers into loyal fans… and then into customers.
And just like my pickleball game, I’m relentlessly improving, aiming to hit that sweet spot in your email strategy. The one that turns “Hmm, interesting…” into “Wow, tell me more!”
If you’re ready to make your emails the high point of your customer’s day, reply to this email and let me know!
Peace,
Kurt “pickleball dud, email stud” Bouma
