Who here’s a betting person? Because Michigan’s weather is playing roulette with the thermostat—and my sanity.
Imagine stepping out of your door, the February Michigan air kisses your face, and instead of the frigid hello from Old Man Winter, you get… summer?
I kid you not, 71 finger-waving, sun-soaking degrees in February.
I took a double-take at my thermometer; surely it’s off… But there it was, a blazing 70 degrees —the kind of weather that gets folks tossing out coats and sniffing for BBQ.
The weirdness continues – my phone chimes with a cheery ding, and up pops a winter weather advisory. Tomorrow. Snow, sleet, wind, the whole bit.
So from T-shirt weather to “where’d I put my boots?”, we’re playing musical seasons, and the tune is bonkers.
You might be thinking, “What in the world does the weather in MI have to do with me sending emails to my list?”
Here’s the connection—consistency.
See, mother nature’s a rebel without a cause. She does what she wants, when she wants.
But your emails, they’re not. If you let me handle them, they’ll consistently get your list laughing, or crying, or nodding along, or eagerly anticipating what’s coming tomorrow.
The only thing that will surprise them (at first anyways) is the lack of BUY NOW. Or FLASH SALE, like every other email they’re getting has.
Before figuring out that personality based emails (not sales screams) packed a whole lot more punch, I too, was just like everyone else. I was sending emails that were getting lost in an inbox sea of “BUY THIS” screams.
I needed a voice, a standout ‘oomph’ that made my emails the open-first sort. So I went rogue, injected some personality, got rid of the buy now button, and bam—people started clicking. And responding. And inquiring.
And just because I got rid of the buy now button does not mean my emails made no money. Quite the opposite, in fact.
Whenever my customers need exterior millwork, guess who they think of? The guy they just read a story about THAT morning (me), that’s who.
And it can be the same for you.
I’ve seen the power of emails that echo your unique vibe, the side of you that has customers nodding, laughing, and actually enjoying your messages—while casually considering what it is you have to offer.
With me, your emails become the 71-degrees-in-February surprises that customers can’t stop gabbing about.
That’s what I bring to the table for you, my fellow business battler. Tailored, non-salesy emails that channel your spirit.
So if your email list feels like it’s trapped in an eternal winter advisory, let’s chat, because I’m about to be your business’s groundhog, predicting (and delivering) an early spring of customer engagement.
Here’s to personality over buy now buttons.
Kurt “sun burned in February” Bouma
